____ IS LIFE®:
BRANDING, IDENTITY, and INTERIOR

We brewed up something special in Shiba Koen, and let’s just say—this one’s the tallest perk-me-up since Tokyo Tower. From the name and logo to the interior architecture and design, we made sure this place is drips with style, flavor, and a whole latte love. ☕✨

We kept the branding as bold as the coffee, with a logo that’s as sharp as an espresso shot and a name that says it all—because let’s be real, coffee is life. So we poured our hearts into crafting a space that’s equal parts cozy and cutting-edge. Inspired by the retro futurism of Showa era Tokyo, we blended modern minimalism with warm, inviting textures.

And when it came to the interior, we dialed up the ambiance with a carefully considered mix of light, flow, and materials, making sure every corner of the space is as photogenic as the latte art. We knocked down a wall or two, and preserved the raw beauty of the space. Also, we couldn’t help ourselves but to insist the space couldn’t be full without a proper hi-fi set up.